WHAT'S NEW AT ESF

What's new at ESF


We have been really busy this new year formulating for newproducts and reformulating as new technology becomes available.



Color Theory Kit

With our newly upgraded no VOC acrylic base we can easily add, blend and makeour own colors by simply adding a drop of a Colorant color. The base is fine art quality, has opacity but not enough to take away from making a true color, especially those hard to get perfect reds and blacks. Mix and match for primary, secondary and tertiary colors. The new kit includes a how to booklet giving the reticent artist no reason to be intimidated at all. Dig in and have fun.



Colorants Revised

As we are keeping up with our high quality image of having the best products in the industry we have revamped our Colorant colors and are now using the color specific name that they come from. There are still the blends for those that would rather not mix colors themselves. Also, we have added some new colors to our list. The Colorants are now divided into 3 categories, each with a different price point depending on organic or inorganic pigments and other ingredients that tend to make certain colors more expensive than others. The bargain of getting so much color for such a small price is still there, however.  Strong and lightfast and capable of doing so much.



Eco Epoxy

This incredible resin is surpassing all expectations. It is proving very mar resistant when brushed on the floor. It is maintaining its water repellant natureon tiles in the shower. As an adhesive even metal to metal will form a tight bond with this epoxy. Add to this the safety and health benefits and we have an incredible product.



We will be at CHA in less than 2 weeks, booth #1912 in the Art Materials section at the LA Convention Center. Our workshops are sold out and there are many demos of Earth Safe Finishes on the show floor. Added to this is a new organization that we are involved in for the show.  Rubber Stamp Concepts, ScraPerfect, Makin’s Clay, Earth Safe Finishes, The Robin’s Nest, Magenta Rubber Stamps, The Crafter’s Workshop, Benny Morgan, and Brooke Int. have created Independent Manufacturers Partners (IMP), a loosely affiliated group of CHA manufacturer members who will be cooperatively promote their products at the Los Angeles show.


Amy Roszak, IMP creator and owner of ScraPerfect explained, “Just as products are used together, I thought that a manufacturer-collaboration would be a more effective way to promote our products. Our products are always used in conjunction with products from other manufacturers. Working together reminded me of a jigsaw puzzle, and the idea became a reality.”

The operation works like this: There are IMP gift baskets consisting of manufacturers' products valued at approximately $900 each. To be eligible for the prize drawings, each retailer must register at any participating IMP booth and pick up a blank puzzle board, then visit the other IMP booths to learn about the companies’ offerings and get another piece of the puzzle and place it on the puzzle board. The completed puzzle and an entry blank will then be turned in at any of the IMP booths.

There will be several additional ways for retailers to earn bonus entry tickets as well.

The IMP concept embraces diversity with members crossing international borders and multiple show floor categories; with long established companies and new exhibitors; and with products from consumables such as paper, glue, clay, and paint to tools, stamps, stencils, storage systems, and tutorial DVDs.

ScraPerfect will also host a Designer Gallery where 11 designers will be creating projects made from the combination of the IMP products. Projects can be viewed ahead of time, along with the Gallery Schedule. “We have a cadre of top notch designers ready to accept the challenge,” says Candice Windham, designer coordinator.

In addition, retailers who cannot attend the show have an opportunity to win a comparable gift basket. Scrapbook Dimensions will host a contest at www.scrapbookdimensions.com. Answers to the contest questions can be found by watching online videos from the trade show.

IMP will advertise the promotion in the CHA Show Guide. The IMP members' booth numbers: Rubber Stamp Concepts, #247 ... ScraPerfect, #458 ... Makin’s Clay, #935 ... Earth Safe Finishes, #1912 ... The Robin’s Nest, #2360 ... Magenta Rubber Stamps, #2652 ... The Crafter’s Workshop, #2755 ... Benny Morgan, #5017.

So stay tuned....we are on the move!!!!!